ADOPT – DONATE
PROVENCE: GEOGRAPHY MATTERS
“Provence” has more efficacy as a "brand" than as a place. One rarely if ever hears any residents of the Vaucluse say that they live in "Provence." The word is heard frequently in its adjectival form: provençal.
As geography, the term "Provence" suffers abuse. The French consider contemporary 'Provence' to take in three administrative department:
Confusion pops up due to the administrative region PACA: Provence-Alpes-Côte d'Azur.
When "Provence" is employed for the department of the Var (Toulon, St, Tropez) or the department of the Alpes-Maritime (Côte d'Azur) or even the five departments of the Languedoc-Roussillon, it is the "brand" asserting itself.
This is a regional distinction that Peter Mayle buys into 100% in his book Provence A-Z. In fact, if Mayle had been 'geographically-correct,' his iconic best seller would have been titled "A Year in the Luberon."
The Luberon and the Comtat Venaissin, referred to as the “Comtat,” are the two large regions within the Vaulcuse,
Tag Archives: Rose
Changing Colors of Rose: Provence Wine Council (CIVP) Femininizes a Brand Image. The Lipstick Factor?
Rosé is the carefree wine that you are preconditioned to order and enjoy as the typical Provencal aperitif. At first sip, everyone approves of whatever rosé is poured into his or her glass. This is a nearly universal phenomenon: a … Continue reading
There is pleasure in the predicable: visiting a castle in Ireland a pig scampers across the hallway; sipping bitter served lukewarm at a London pub, or relaxing in Provence at “l’heure d’apéro,” the late afternoon early evening tradition of taking … Continue reading
Under the sun-dappled skies of Provence, rosé is the carefree wine that you are preconditioned to order and enjoy. At first sip, everyone approves of whatever rosé is poured into his or her glass. This is a nearly universal phenomena: … Continue reading