Three years ago in a New Year’s declaration posted on his blog, Olivier B announced that he would be forced to shutter his winery due to mounting debts and a love life turned sour. His bank was unwilling to extend him a loan to acquire his wine cellar or another shed in the region.
Then wine bloggers mobilized across France — posts, tweets, text messages and Facebook — to transform Olivier B into a poster farmer for the distressed state of agriculture in France, and Bam-Pow-Smash, orders flooded into Olivier B’s small storefront in the center of Villes sur Auzon. In two weeks, he sold 20,000 euros of wine, including twenty or so buyers who agreed to be reimbursed in wine over the course of 5 years. Alas, the bank CIC gave him a loan, and his winery was reborn. (PVB piece here).
In the past 5 years, he has acquired new clients / importers in Germany (a Michelin 2-star restaurant), the United States at garagiste.com, Belgium and l’île de la Réunion to assure a cash flow from the sale of 15,000 bottles, in addition to direct sales at his wine shop. Sales to l’île Maurice and China are anticipated in ’14.
Despite the current cash flow and a price increase for this two current vintages – the first price boost in 6 years – the bank CIC has refused to approve a loan to Olivier B to purchase a parcel 11 acres of vines which represent 50% of the land he currently cultivates to produce his wines.
Encore barricaded – the word come from the French barrique (barrel) – by a bank, Olivier B. is proposing that those who desire to sponsor his acquisition of the acreage will be reimbursed in wine over the course of 5 future vintages of his signature red Amidyves and his white blend.
Sponsors will purchase guarantees to receive wine from 5 future vintages (millésimes) – 2011, 12, 13, 14, 15 – to aid Olivier B in the purchase of 11 acres of vineyards which he currently cultivates.
For a sum of either 500 or a 1000 euros, sponsors will be reimbursed with either 60 or 120 bottles (a total of 300 or 600 bottles) from the vintages (millésimes) of 2011, 12, 13, 14, 15. This is 12 or 24 bottles per year at 8.33 euro per bottle in lieu of current wine cellars prices of 13 euros for the red vintage and 15 euros for the white vintage, a reduction of 35% for the red and 45% for the white.
Anyone interested in sponsoring Olivier B in his effort to purchase the vines may contact him by email or by phone.
Les Vins d’Olivier B Wine Shop: Center of Villes sur Auzon, next to the bakery. Open Friday, 4-7 p.m., Saturday 10:30 a.m. – 12:30 p.m., 4-7 p.m., and Sunday 10:30 a.m. – 12:30 p.m. (Hwy 942 east from Carpentras)
Tel/fax : 04 90 61 72 07, Cell: 06 25 39 08 60, Email : email@example.com, Facebook